Terms of Service

Last updated: 23 July 2026

Overview

Welcome to avelyra. "We", "us" and "our" refer to avelyra, operated by Helio Centric (Edvard Thomsens Vej 93, Denmark). We run this store and website, including all related content, features, tools, products and services that give you a curated shopping experience (the "Services"). avelyra is powered by Shopify, which enables us to provide the Services to you.

These Terms of Service ("Terms"), together with any policies referenced here, describe your rights and responsibilities when you use the Services. Please read them carefully — they include important information about your legal rights, including warranty disclaimers and limitations of liability.

By visiting, interacting with, or using our Services, you agree to these Terms and our Privacy Policy [LINK]. If you don't agree, please don't use the Services.

1. Access and Account

By agreeing to these Terms, you confirm you are at least 18 (or the age of majority in your country of residence), and you consent to any minors in your care using the Services on devices you own or manage.

To use the Services, you may be asked for information such as your email, billing, payment, and shipping details. You confirm that everything you provide is accurate, current, and complete, and that you have the right to provide it. You're responsible for keeping your account details secure and for all activity on your account, and you may not transfer, sell, or assign your account to anyone else.

2. Our Products

We work hard to show our products accurately, but colours and appearance may look different on your screen depending on your device and settings. Our pieces are handmade, so small variations are natural. We don't warrant that a product's appearance or quality will match exactly how it appears online.

Product descriptions may change at any time without notice. We may discontinue any product, and we may limit quantities offered to any person, region, or jurisdiction, at our discretion.

3. Orders

When you place an order, you're making an offer to buy. We may accept or decline any order at our discretion, and your order isn't accepted until we confirm it — which we do only after receiving and processing your payment. Please review your order carefully before submitting, as we may be unable to change or cancel it once accepted. If we decline, change, or cancel an order, we'll try to reach you using the email, billing address, or phone number you provided.

Returns and exchanges are handled solely under our Return & Refund Policy [LINK]. You confirm your purchases are for personal or household use, not for commercial resale or export.

4. Prices and Billing

Prices, discounts, and promotions may change without notice. The price you pay is the price shown when you place your order, as set out in your confirmation email. All prices include applicable VAT. Unless stated otherwise, prices exclude shipping, which is calculated at checkout; as we ship only within the EU, no customs or import charges apply.

Promotions may have their own terms; if those conflict with these Terms, the promotion terms apply. You agree to keep your purchase, payment, and account details current and accurate. You confirm that: (i) your payment information is true and complete; (ii) you're authorised to use the payment method; (iii) the charges will be honoured by your provider; and (iv) you'll pay all charges at the posted prices, including shipping and any applicable taxes.

To protect against fraud, we may verify your details before dispatch and decline or cancel orders that fail verification. Fraudulent orders and unwarranted chargebacks may be pursued and reported to the relevant authorities and payment providers.

5. Shipping and Delivery

We ship to Denmark, France, Germany, Italy, Netherlands, Poland, Portugal, and Spain. Free delivery is offered on orders over €50. All delivery times are estimates, not guarantees. We're not responsible for delays caused by carriers, customs processing, or events outside our control. Once we hand products to the carrier, title and risk of loss pass to you.

6. Intellectual Property

Our Services — including all trademarks, brand elements, text, images, graphics, reviews, video, audio, and their design, selection, and arrangement — are owned by avelyra, its affiliates, or licensors, and are protected by Danish, EU, and international intellectual property laws.

These Terms allow you to use the Services for your personal, non-commercial use only. You may not reproduce, distribute, modify, create derivative works from, publicly display, republish, download, store, or transmit any material from the Services without our prior written consent. Nothing here grants you any licence or rights to the intellectual property of avelyra, Shopify, or any third party. All rights not expressly granted are reserved.

The avelyra name, logo, designs, and slogans are our trademarks and may not be used without our written permission. Shopify's marks belong to Shopify, and all other marks belong to their respective owners.

7. Optional Tools

We may give you access to third-party tools that we neither monitor nor control. These are provided "as is" and "as available" with no warranties or endorsement, and we have no liability arising from your use of them. Using optional tools is at your own risk, and you should review the third party's terms first. Any new features we add later are also part of the Services and covered by these Terms.

8. Third-Party Links

The Services may link to third-party websites or content that we don't control or verify. If you leave our Services to visit them, you do so at your own risk, and we're not liable for any harm related to third-party sites or your dealings with them. Please review their policies before transacting; any complaints about third-party products or services should be directed to that third party.

9. Relationship with Shopify

avelyra is powered by Shopify, which enables us to provide the Services to you. However, any sale or purchase you make in our store is made directly with avelyra. By using the Services, you acknowledge that Shopify is not responsible for any aspect of any sale between you and avelyra, including any injury, damage, or loss resulting from products or services purchased. You expressly release Shopify and its affiliates from all claims, damages, and liabilities arising from or related to your purchases and transactions with avelyra.

10. Privacy

All personal information we collect through the Services is handled under our Privacy Policy [LINK], and some information may also be subject to Shopify's Privacy Policy. Because the Services are hosted by Shopify, Shopify collects and processes information about your use of the Services to provide and improve them. Information you submit may be shared with Shopify and third parties, who may be located in countries other than where you live, to provide the Services. Please review our Privacy Policy [LINK] for details.

11. Feedback

If you send us any ideas, suggestions, feedback, reviews, or other content ("Feedback"), you grant us a perpetual, worldwide, sublicensable, royalty-free licence to use, reproduce, modify, publish, distribute, and display it in any medium for any purpose, including commercial use, to operate and improve the Services.

You confirm that: (i) you own or have the rights to your Feedback; (ii) you've disclosed any compensation received for it; and (iii) it complies with these Terms. We're not obliged to keep Feedback confidential, pay for it, or respond to it. We may — but don't have to — monitor, edit, or remove Feedback we consider unlawful or objectionable. Your Feedback must not infringe anyone's rights, be defamatory or obscene, contain malware, or misrepresent its origin. You're solely responsible for your Feedback, and we assume no liability for Feedback posted by you or others.

12. Errors, Inaccuracies, and Omissions

Occasionally the Services may contain typographical errors, inaccuracies, or omissions relating to product descriptions, pricing, promotions, shipping charges, transit times, or availability. We may correct any such errors and change or update information — or cancel orders — if any information is inaccurate, at any time and without prior notice (including after you've placed your order).

13. Prohibited Uses

You may use the Services for lawful purposes only. You may not, directly or indirectly: (a) use them for any unlawful or malicious purpose; (b) breach any applicable law or regulation; (c) infringe our or others' intellectual property rights; (d) harass, abuse, defame, or harm our team or anyone else; (e) submit false or misleading information; (f) use or re-use material that doesn't comply with these Terms; (g) send spam, junk mail, or similar solicitations; (h) impersonate any person or entity; or (i) act in any way that restricts others' use of the Services or could harm avelyra, Shopify, or other users.

You also agree not to: (a) upload viruses or malicious code; (b) reproduce, duplicate, copy, sell, resell, or exploit any part of the Services; (c) collect or track others' personal information; (d) spam, phish, or pretext the Services; (e) use any robot, spider, scraper, data-extraction tool, AI tool (such as agentic AI), or other automated means to access the Services; or (f) interfere with, bypass, or circumvent our security or access-control measures. We may suspend, disable, or terminate your account at any time, without notice, if we believe you've breached these Terms.

14. Agents

14.1 This section applies if you use, enable, or deploy an Agent to access or interact with the Services. "Agent" means any software or service that takes autonomous or semi-autonomous action on behalf of, or at the instruction of, a person or entity, and can run without direct supervision.

14.2 An Agent may access or interact with the Services only if it identifies itself and operates strictly in line with section 14.4 at all times. No Agent may access the Services if we've asked it to refrain from doing so.

14.3 We may limit — including by technical measures — whether and how any Agent accesses or interacts with the Services.

14.4 Agents must: (i) identify in all HTTP/HTTPS requests that the request comes from an Agent, by including "Agent/[agent name]" in the user-agent string; (ii) not conceal that they are an Agent, including by mimicking human behaviour or completing/circumventing CAPTCHAs or similar measures; (iii) answer truthfully any prompt seeking to determine whether interactions come from a human or a computer; and (iv) not circumvent any measure intended to block, limit, or control how Agents access the Services.

15. Termination

We may terminate this agreement or your access to the Services at our discretion, at any time and without notice; you'll remain liable for all amounts due up to and including the termination date. The following sections survive termination: Intellectual Property, Feedback, Termination, Disclaimer of Warranties, Limitation of Liability, Indemnification, Severability, Waiver & Entire Agreement, Assignment, Governing Law, Privacy, and any others that by their nature should survive.

16. Disclaimer of Warranties

Information on the Services is provided for general information only. We don't warrant its accuracy, completeness, or usefulness, and any reliance you place on it is at your own risk.

EXCEPT AS EXPRESSLY STATED BY avelyra, THE SERVICES AND ALL PRODUCTS OFFERED THROUGH THEM ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT ANY REPRESENTATIONS, WARRANTIES, OR CONDITIONS OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, MERCHANTABLE QUALITY, FITNESS FOR A PARTICULAR PURPOSE, DURABILITY, TITLE, AND NON-INFRINGEMENT. WE DO NOT GUARANTEE THAT YOUR USE OF THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE. This does not affect any statutory rights or warranties that cannot be excluded under applicable law, including mandatory EU consumer protections.

17. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, avelyra AND OUR PARTNERS, DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, SERVICE PROVIDERS, AND LICENSORS — AND THOSE OF SHOPIFY — SHALL NOT BE LIABLE FOR ANY INJURY, LOSS, OR CLAIM, OR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND (INCLUDING LOST PROFITS, REVENUE, SAVINGS, DATA, OR REPLACEMENT COSTS), WHETHER BASED IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, ARISING FROM YOUR USE OF THE SERVICES OR ANY PRODUCT PURCHASED THROUGH THEM, EVEN IF ADVISED OF THE POSSIBILITY.

Nothing in these Terms excludes or limits our liability where it cannot be excluded by law — including liability for death or personal injury caused by our negligence, for fraud, or under your mandatory statutory consumer rights. Where liability cannot be excluded but can be limited, our total liability for any order is limited to the amount you paid for that order.

18. Indemnification

You agree to indemnify, defend, and hold harmless avelyra, Shopify, and our affiliates, partners, officers, directors, employees, agents, contractors, licensors, and service providers from any losses, damages, liabilities, or claims (including reasonable legal fees) payable to a third party arising from: (1) your breach of these Terms or any document they incorporate; (2) your violation of any law or third-party right; or (3) your access to and use of the Services.

We'll notify you of any claim for which we seek indemnification (a delay in notice only reduces your obligation if you're materially prejudiced). We may control the defence and settlement at your expense, but won't agree to non-monetary obligations on your behalf without your consent (not to be unreasonably withheld). You'll cooperate in the defence, including by providing relevant documents.

19. Severability

If any provision of these Terms is found unlawful, void, or unenforceable, it will still be enforced to the fullest extent permitted by law, and the unenforceable part will be severed without affecting the validity of the remaining provisions.

20. Waiver and Entire Agreement

Our failure to exercise or enforce any right or provision of these Terms is not a waiver of it. These Terms, together with any policies posted on our site, are the entire agreement between you and us regarding the Services and supersede any prior agreements or communications (including earlier versions of these Terms). Any ambiguity will not be interpreted against the drafter.

21. Assignment

You may not delegate, transfer, or assign these Terms or your rights and obligations under them without our prior written consent, and any attempt to do so is void. We may transfer, assign, or delegate these Terms and our rights and obligations without your consent or notice.

22. Governing Law

These Terms, and any separate agreements under which we provide Services, are governed by the laws of Denmark, and the Danish courts have jurisdiction. You and avelyra consent to venue and personal jurisdiction there. This does not remove any mandatory consumer protections you're entitled to in your EU country of residence.

23. Headings

Headings are for convenience only and do not affect the interpretation of these Terms.

24. Changes to These Terms

You can review the most current version of these Terms on this page at any time. We may update, change, or replace any part of these Terms by posting updates to our website; it's your responsibility to check periodically. We'll notify you of material changes in line with applicable law, and such changes take effect on the date specified. Continued use of the Services after changes are posted means you accept them.

25. Contact

Questions about these Terms can be sent to support@avelyrajewellery.com. Our details:

avelyra — Helio Centric Edvard Thomsens Vej, Denmark CVR no.: 46367286 · VAT no.: DK46367286 support@avelyrajewellery.com

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Not legal advice. We recommend a legal professional reviews these Terms for enforceability and EU consumer-law compliance before publishing.